20 years of water purifier development, where is the next "explosion point"?

Water purifiers are indispensable household appliances in modern families. With the continuous influence of water pollution in the world, people pay attention to the safety of drinking water. New models and new technologies of water purifiers emerge in an endless stream. The market value and market space of the water purifier industry are also With continuous growth, Xiaobian made a comprehensive and in-depth analysis report on the water purifier market at this stage. The report analyzes the three characteristics of China's water purifiers at this stage: broad development space, imperfect mechanisms, and insufficient supply. How to change the status quo? Where is the next “explosion point” in the water purification industry?

Water Purifier

Clean water blue ocean market remains to be excavated

According to an authoritative survey, 50% of households are not assured of tap water in their homes, that is, nearly half of households may become potential purchasers of household water purifiers. Now the domestic household penetration rate is less than 4%. From the gap between the two data, we can see how broad the future prospects are. In the 21st century, China is facing a crisis of water pollution. In recent years, the annual growth rate of water purifier market capacity has reached 50%. By 2015, the national household water purifier water purifier penetration rate will reach 20%-30%, which will reach 100 million households, with an average annual growth rate of 30%. China's water purifiers have more than 90 million units per year. The growth rate is nearly 30%. The Market Economy Research Institute of the Development Research Center of the State Council survey: The market demand will reach more than 15 million units in the next five years, and a huge market needs to be tapped!

Smart, environmental protection has become an urgent need to open

The functions realized by traditional water purifier products are only the evolution of water quality, which is not only contrary to the current trend of intelligence, but also does not meet the usage habits of high-frequency products. Especially for products that may be in contact with the water purifier every day, the intelligence and user experience become more and more important in the case of water purification capacity. For water purifier enterprises that are in a halt, there must be an urgent need for transformation and upgrading to develop high-performance, multi-functional, energy-saving and environmentally-friendly water purifier products.

In the overall downturn of the home appliance market, water purification equipment still maintains a high-speed growth trend. According to the forecast data released by the media, from 2016 to 2020, the water purifier market is expected to maintain a compound annual growth rate of 47%. In 2020, the water purifier scale will exceed 139 billion yuan, which is already a water purifier. Another portrayal of the explosion point!

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